Bintan Resorts in Indonesia Partners VFS Global to Welcome Indian Travellers
August 30, 2024
www.vfsglobal.com
Destination Marketing Partnership Agreement between PT Bintan Resorts Cakrawala & VFS Global.
Standing from left to right : Mr. Agi Arisetyawan – Chairman of BBIR Council; Mr. Ahdi Muqsith – Vice of Bintan Regency; Mr. Abdul Wahab – Chief Operating Officer, PT BRC; Mr. GB Srithar – Head of Tourism Services, VFS Global; Mr. Guntur Sakti – Head of Riau Island Tourism and Mr. Arief Sumarsono – Head of Bintan Tourism.
In a strategic move to tap into the expansive Indian market, Bintan Resorts has partnered with VFS Global, world’s leading outsourcing and technology service specialist, to promote Bintan Resorts in Bintan Island of the Riau Islands Province of Indonesia as a premier travel destination. This partnership was officially cemented with the signing of an agreement on 29 August 2024 at the Grand Lagoi Hotel in Bintan Resorts.
The collaboration aims to enhance the visibility and appeal of Bintan Island, positioning it as a top choice for Indian travellers and welcome them to enjoy the island’s plethora of offerings. Leveraging VFS Global’s extensive network across India in all major and secondary cities, along with its strong connections with businesses, media, and corporate entities, the partnership is expected to boost tourism from India to Bintan Island.
Bintan Resorts is committed to showcasing the island’s rich tourism potential, from its captivating culinary offerings to its high-quality services and warm hospitality focused on comfort. These elements are anticipated to make Bintan Island an irresistible destination for Indian travellers.
We are excited to partner with VFS Global to introduce the beauty and charm of Bintan Island to the Indian market, said Abdul Wahab, Chief Operating Officer of Bintan Resorts. This collaboration will elevate Bintan’s status as a must-visit destination for Indian tourists. We eagerly look forward to welcoming more visitors from India and offering them the exceptional experiences that only Bintan Island can provide, added Wahab.
By positioning Bintan Resorts as a complementary destination to Singapore, easily accessible by a hassle-free 60-minute ferry ride from the city-state, we aim to attract a double-digit share of these Indian visitors said Wahab. The dual-destination approach is expected to capitalise on the appeal of two exceptional travel experiences.
The partnership will launch a targeted marketing campaign in major Indian cities, aiming to position Bintan as a prime travel destination, alongside Singapore. It will feature an innovative dual- destination strategy, with a captivating tagline highlighting Bintan’s unique attractions from family-friendly vacations and adrenaline-pumping adventures to enticing culinary experiences and special events such as weddings and much more.
About VFS Global: As the world’s leading outsourcing and technology service specialist, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 68 client governments. Operating over 3,400 Application Centres in 153 countries, VFS Global has efficiently processed more than 292 million applications since 2001.
COO of PT Bintan Resort Cakrawala, Mr. Abdul Wahab and Head of VFS Global Tourism Services, Mr. GB Srithar.
Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with the Swiss-based Kuoni and Hugentobler Foundation and EQT, VFS Global is committed to creating value for all stakeholders and leading in responsible, innovative solutions making government services more effective and efficient.
About PT Bintan Resort Cakrawala : Bintan Resorts is a multi-award winning, integrated beach resort destination that is host to 19 independent beach resorts, four designer golf courses, as well as an ever- expanding range of recreational facilities and attractions. It covers the entire northern coast of Bintan Island and is located just 60 minutes away via a catamaran ferry ride from Singapore, easily accessible for those looking for the perfect tropical beach getaway.
The signing event was attended by various stakeholders such as Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism & Creative Economy of the Republic of Indonesia; Guntur Sakti, Head of Tourism Office of the Riau Islands Province; Robby Kurniawan, Head of Bintan Regency; Arief Sumarsono, Head of Tourism Office Bintan Regency, Bintan Resorts Council, along with other key figures from the travel and tourism industries and the media.
