Luxuriance: Rozelle by Rozzy Surii
by William M Cardozo
Fashion Designer Rozzy Surii successfully-hosted a fashionable evening for the grand opening of her designer-label flagship store ‘Rozelle by Rozzy Surii’ as well as celebrated Twenty (20) long Years of her brand.
The newly-opened store is located in the heart of the Capital City at D-5, Defence Colony, New Delhi. And, the store opening coincided with the launch of her daughter Anusaachi Surii as Brand Head.
The Guest of the honour during the store launch was Vandy Mehra, Director, Study by Janak and the special guests for the evening were Life Coach Dr Ramon Llamba & Entrepreneur Ramola Bachchan. Cities prominent socialites spotted at the event were Cheena Chadda, Ruby Arora, Kajoli Sehgal, Neeti Gaurav, Bhanvi Nalwa, Karan and Meunikh Surii, Megha Singhal, Meeta Kochhar, Jasreet Alagh, Pravi Alagh, Dimple Anand, and many more.
The Festive Collection is all about drape sarees, shararas, and lehengas twisted n fused with bootlegs, pantsuits, luxury prêt (s) and gowns. Seen in a variety of colour palette of ivory, beige, blue, and pink. Lehengas and sarees with jacket-style blouses are also the highlights of this collection.
A synthesis of the East with the West, fashion with comfort and personal style with the dikta of fabs. Her creations simply represent the understated chic look that a high-level elegant woman seeks in her wardrobe. Her passion for styling n designing is taking her places. She has practically shown off in all the major cities of the world with the USP of intricate embroideries, reviving chikankaris n thread work can be seen with a modern twist in her ensembles
Surii launched her eponymous brand in 1999 and has been doing innumerable shows in India as well as abroad. She has very niche loyal clientele which includes top industrialists, celebrities, ambassadors and high business class.
She is creating one after another story in her flagship store past 20 years at Defence Colony in New Delhi and not stopping only there, she opened her stores in all prestigious designer outlets like at the Crescent, MG 2, then MG 13, & A Designers lounge Dubai.
*The store started operations in October.